Discover What’s Next at the Samson Smart Mobility Summit
The Samson Smart Mobility Summit brings together global leaders, innovators, policymakers, investors, and operators to explore what’s next in mobility — and how innovation moves from vision to real-world impact.
Alongside the main program, the Summit will host a rich lineup of high-impact side events, designed to turn ideas into action, connect the right people, and accelerate deployment across the ecosystem.
Please note: Seating in the conference hall is limited and will be available on a first-come, first-served basis.
Cocktail Evening
**By invitation only**
More information to be advised soon
Piloting in Living Labs - Catalysts of Innovation
11:00-12:00, Hall C1
Join us for an exclusive side event at Smart Mobility 2026 in Tel Aviv, hosted by the Israel Innovation Authority, the Ministry of Transportation, Tel-Aviv’s ‘CityZone’, Israel, and ‘Curiosity Lab’ at Peachtree corners city, USA.
The session will spotlight concrete opportunities to launch and scale mobility pilots in Israel and the US, including investment opportunities by the Israel Innovation Authority. Bringing together startups, global companies, cities, and public partners, the event will enable direct connections to pilots, testbeds, and implementation pathways—turning innovative mobility solutions into real-world deployment.
During the Session you’ll hear from Ronit Eshel, Israel Innovation Authority; Himmat Younis, Ministry of Transport and Road Safety; Liat Shaham, CityZone; Michael Piha, Curiosity lab. Followed by a panel session with Ofir Ettinger, Ministry of Transport and Road Safety; Dvir Kenig, ITC; Revital Levy, Netivei Israel; Asaf Formoza, City Transformer.
TrackMakers Reverse Pitchday
12:00-13:00, Hall C1
No more startup pitches. This time, the market takes the stage.
At TrackMakers Reverse Pitchday, leading national infrastructure companies, local authorities, and investors share exactly what they need to move forward with their next pilot.
No slogans, just the bottom line:
* Real-world challenges from the field
* The specific solutions they are actively looking for
* The best way to approach them to start working together
– This event will be held in Hebrew.
Speakers:
Himmat Younis – Ministry of Transportation
Idan Gilat – Ayalon Highways
Anat Bonshtien – Mobilion Ventures
Ronny Daniel – NTA
David Dvash – Ashdod Municipality
Yael Cojokaro Zarka – Trans Israel
Or Shien – Egged
Dor Davidyan – The Israel Ports Company
Women in Mobility (WIM): Creating Innovation Bridges
12:00-13:00, Hall C2
**By invitation only**
From connections to collaboration
In collaboration with WIM, This curated session brings together women leaders from industry, startups, investment, mobility operators, and the public sector, from Israel and global markets.
Combining a short stage segment with facilitated, action-oriented roundtables, the session is designed to build “innovation bridges” — surfacing real opportunities and barriers around scaling, regulation, procurement, and deployment, and translating them into concrete next steps.
Startup Spotlight
14:00-15:00, Hall C1
Bringing together VCs, CVCs, strategic investors and the most exciting mobility startups, this event is designed to accelerate startup–investor matching and connect capital with deployable smart mobility solutions to strengthen investor value across the Summit.
Join us, together with EcoMotion, and get a first-row seat for some of the best pitches in mobility today.
Happy Hour
16:00, Exhibition Hall
End the day on a high note
Close the Summit day with the EcoMotion Happy Hour — an open networking reception bringing together attendees, speakers, partners, and international delegations.
An informal setting designed to turn insights into action, reconnect around key themes, deepen partnerships, and enable warm introductions across the ecosystem.
No registration needed – see you there!
Join the conversation shaping the future of mobility
From high-level policy dialogue to startup pitches, investor matchmaking, and ecosystem networking — the Samson Smart Mobility Summit is where innovation meets implementation.